THE ENTREPRENUER'S

BETTER BUSINESS BLUEPRINT

THE ENTREPRENUER'S BETTER BUSINESS BLUEPRINT

Are You Tired of Marketing That Doesn't Lead to Customers?

You Need a Strategy and a Plan!

The Better Business Blueprint is a personalized, step-by-step approach to attracting more customers.

We'll work together to build a marketing plan that fits your skills, interests, resources, and time, focusing on one piece at a time, giving you the chance to learn, apply what we’ve created, and see what works.

Then, we'll refine and adjust as we go, creating a strategy and a plan that feel authentic to you and delivers results.

Clear away the confusion and frustration. Do more of what you love. Build the profitable business you deserve.

Are You Overwhelmed by Marketing Activities

That Don't Lead to More Sales?

You Need a Marketing Strategy and an Actionable Marketing Plan

The Better Business Blueprint is a personalized, step-by-step approach for attracting more customers. We'll work together to build a marketing plan that fits your skills, interests, resources, and time, focusing on one piece of your marketing puzzle at a time, giving you the chance to learn, apply what we’ve created, and see what works. Then, we'll refine and adjust as we go, creating a strategy and a plan that feel authentic to you and deliver results.

Clear away the confusion and frustration. Do more of what you love. Build the profitable business you deserve.

Here's How It Works

We Start With the Basics
We get clear on your products or services, your target audience, and the value of what you’re offering. This lays the groundwork for a customer centered marketing plan that speaks to the right people and drives sales.

We Build Your Marketing Plan Step-by-Step

Each session is laser-focused on only one or two key aspects of your overall strategy. This allows you to deeply understand and implement each element without feeling overwhelmed by everything marketing-related all at once.

We Take Action and Learn

After each session, you’ll put our strategies into action with your target market and gather real-world feedback on what we’ve just built. Our hands-on approach allows us to quickly refine our marketing efforts for maximum impact.

We Refine and Improve

We’ll start each session by analyzing the data you've collected from the previous session and making adjustments ensuring our marketing plan is dynamic, adaptive, and always working at its best.

Your business, your goals, your unique marketing calendar. The Better Business Blueprint is a living, breathing part of your business growth.

Here's How It Works

We Start with the Basics
We get clear on your products or services, your target audience, and the value of what you’re offering. This lays the groundwork for a customer centered marketing plan that speaks to the right people and drives sales.

We Build Your Plan Step-by-Step

Each session is laser-focused on only one or two key aspects of your overall strategy. This allows you to deeply understand and implement each element without feeling overwhelmed by everything marketing-related all at once.

We Take Action and Learn

After each session, you’ll put our strategies into action with your target market and gather real-world feedback on what we’ve just built. Our hands-on approach allows us to quickly refine our marketing efforts for maximum impact.

We Refine and Improve

We’ll start each session by analyzing the data you've collected from the previous session and making adjustments ensuring our marketing plan is dynamic, adaptive, and always working at its best.

Your business, your goals, your unique marketing calendar. The Better Business Blueprint is a living, breathing part of your business growth.

CORE PROGRAM

Profitable Planning

Clarify your product or service, pricing strategy, and what sets you apart, creating a strong and sustainable foundation.

Ideal Client Snapshot

Uncover exactly who you are best suited to help and the places where you can connect with more of them both online and in the real world.

Next Level Networking

Master the art of turning conversations into clients without feeling pushy or inauthentic.

Revenue

Roadmap

Optimize your sales process maximizing the dollar amount of each transaction and encouraging repeat business.

Perfect Your Pitch |

Magnetic Messaging

Discover the right words for a compelling core marketing message, captivating headlines, and persuasive calls to action that drive engagement and sales.

Revenue Roadmap |

Referrals & Reviews

Transform satisfied customers into your most powerful marketing asset by creating a customized referral and review system that attracts new business and fosters lasting loyalty.

Supercharged Sales

for the Squeamish

Tired of feeling uncomfortable when it comes to sales? Learn a new approach that aligns with your values and transforms your mindset so that you can build genuine relationships that drive revenue.

Lead Gen Launchpad

Develop a personalized customer acquisition strategy that aligns with your resources and comfort level, generating a steady stream of high-quality prospective customers.

ADD ON SUPPORT

Brand Building

For Beginners

Learn what "brand" truly means, uncover the elements that shape your unique brand identity, and refine them to resonate with your ideal customer.

Toolbox Tune Up &

Tech Stack Review

Review your marketing technology platforms to improve efficiency, streamline processes, automate tasks, and better track your customer relationships.

Facilitated Feedback

We'll find the best ways to collect valuable insights directly from your target audience so you can uncover their needs and preferences and make data-driven decisions to improve your business.

Marketing Campaign Catalyst

We'll clarify your marketing campaign goals, select the best approach, set performance metrics, and create a plan you can execute either on your own or together.

CORE PROGRAM MODULES

Profitable

Planning

Clarify your product or service, pricing strategy, and what sets you apart, creating a strong and sustainable foundation.

Ideal Client

Snapshot

Uncover exactly who you are best suited to help and the places where you can connect with more of them both online and in the real world.

Next Level

Networking

Master the art of turning conversations into clients without feeling pushy or inauthentic.

Revenue

Roadmap

Optimize your sales process maximizing the dollar amount of each transaction and encouraging repeat business.

Perfect Your Pitch |

Magnetic Messaging

Discover the right words for a compelling core marketing message, captivating headlines, and persuasive calls to action that drive engagement and sales.

Revenue Roadmap |

Referrals & Reviews

Transform satisfied customers into your most powerful marketing asset by creating a referral and review system that attracts new business and fosters lasting loyalty.

Supercharged Sales

for the Squeamish

Tired of feeling uncomfortable when it comes to sales? Learn a new approach that
aligns with your values and transforms your mindset so that you can
build genuine relationships that drive revenue.

Lead Gen

Launchpad

Develop a personalized customer acquisition strategy that aligns with your resources and comfort level, generating a steady stream of high-quality prospective customers.

ADD ON SUPPORT

Brand Building

For Beginners

Learn what "brand" truly means, uncover the elements that shape your unique brand identity, and refine them to resonate with your ideal customers.

Toolbox Tune Up &

Tech Stack Review

Review your marketing technology platforms to improve efficiency, streamline processes, automate tasks, and better track your customer relationships.

Facilitated

Feedback

We'll find the best ways to collect valuable insights directly from your target audience so you can uncover their needs and preferences, and make data-driven decisions to improve your business.

Marketing

Campaign Catalyst

We'll clarify your marketing campaign goals, select the best approach, set performance metrics, and create a plan you can execute either on your own or together.

Who is The Entrepreneur's Better Business Blueprint For?

Whether you're just starting out or looking to scale, the Better Business Blueprint will equip you with a powerful marketing strategy and tactical plan.

You're a passionate entrepreneur with a side hustle or small business who dreams of turning it into your main gig, but you're feeling overwhelmed by all the marketing "shoulds" and don't know where to start.

You're an established business owner who's achieved success through hard work and hustle, but now you're ready to take your business to the next level and need a strategic marketing plan to get there.

You're eager to learn and implement effective marketing strategies, but you're looking for a customized plan that fits your business, your resources, your skillset, your comfort level and your capacity.

You're a seasoned entrepreneur who wants to focus on your core strengths and bring in a fractional head of marketing to create a growth strategy and effectively manage your marketing resources, whether they're internal teams or external vendors.

You value authenticity and practicality over flashy promises and quick fixes and want to work one-to-one creating a customized solution with someone who feels the same way.

Who is The Entrepreneur's

Better Business Blueprint For?

Whether you're just starting out or looking to scale, the Better Business Blueprint will equip you with a powerful marketing strategy and tactical plan.

You're an established business owner who's achieved success through hard work and hustle, but now you're ready to take your business to the next level and need a strategic marketing plan to get there.

You're a passionate entrepreneur with a side hustle or small business who dreams of turning it into your main gig, but you're feeling overwhelmed by all the marketing "shoulds" and don't know where to start.

You're eager to learn and implement effective marketing strategies, but you're looking for a customized plan that fits your business, your resources, your skillset, your comfort level and your capacity.

You're a seasoned entrepreneur who wants to focus on your core strengths and bring in a fractional head of marketing to create a growth strategy and effectively manage your marketing resources, whether they're internal teams or external vendors.

You value authenticity and practicality over flashy promises and quick fixes and want to work one-to-one creating a customized solution with someone who feels the same way.

FREQUENTLY ASKED QUESTIONS

Is this a group coaching program?

This isn't a coaching program of any kind. We’ll collaborate one-on-one combining my marketing and sales expertise with your in-depth knowledge of your business to create and implement a customized marketing strategy. The result? A practical, calendar-based plan you'll implement as we create it.

I'm already feeling overwhelmed by all the things I should be doing to market my business. Will you actually simplify things for me?

Yes! The goal is to simplify your marketing overwhelm. We’ll do that by figuring out and focussing on the strategies that will move the needle for your business. Together we’ll create an actionable plan tailored to your resources and goals giving you a clear path forward.

How much time will I need to dedicate to implementing the Blueprint?

The time commitment varies depending on your business’ needs but at a minimum, we would meet over 25 hours to build your strategy and plan. The specific actions we choose for your marketing calendar will determine how much time you’ll need to dedicate to marketing your business, but that will be based entirely on your availability. And, if you determine you’d rather hand off specific marketing tasks, that is also an option.

How often will we meet?

As regularly as your schedule allows while also giving you the time you need to implement the module we just completed. That might be weekly, bi-weekly, monthly, or some combination of those timeframes.

How quickly can I expect to see results from our work together?

The speed at which you see results depends entirely on you! It's a bit of a trial-and-error process so the faster you're willing to dive in, the more results we’ll have to measure, the more data to make adjustments, and the quicker you'll see progress. Your comfort with risk and willingness to experiment will play a big role. Some businesses will see wins right away, while others will take longer to gain traction.

I'm on a tight budget. Are there payment options available, or ways to make this program more accessible to me?

Absolutely! You can purchase the entire Blueprint as a bundle and receive several bonuses, or you have the option of purchasing each module and the add on support modules individually paying as you go.

I've achieved a certain level of success, but I feel like my marketing efforts are disjointed. Will you help me create a cohesive strategy?

Of course! We'll work together to create a holistic marketing strategy beginning with clarifying your offer and unique value proposition, we’ll refine your target audience, craft compelling messaging, and create a tactical marketing plan complete with the most effective channels and tactics for reaching your audience. And, all of our efforts will be tied to metrics so that we are able to determine their effectiveness and make adjustments as needed.

I'm ready to scale my business, but I'm not sure how to approach marketing at this level. Will you provide me with the strategies and frameworks I need to grow effectively?

Yes! The Better Business Blueprint is designed to help businesses at all stages, including those ready to scale. We'll identify the most effective growth strategies for your specific business and create a plan to reach a wider audience and increase your revenue.

I have an internal marketing team or a team of external vendors, but I need help managing them and ensuring their work aligns with our strategy and my overall goals. Can you provide that guidance?

Yes! I can act as your fractional Chief Marketing Officer (CMO), providing strategic direction and oversight for your marketing team. This includes setting clear goals, establishing key performance indicators (KPIs,) and ensuring that all marketing efforts contribute to your overall business objectives.

What specific value do you offer that I can't find elsewhere?

I offer a unique blend of strategic guidance, personalized support, and actionable implementation. Unlike courses that focus solely on theory or leave you to figure things out on your own, I work closely with you to develop a strategy and enact a plan while providing ongoing support and feedback.

Do you offer any guarantees or assurances that this program will work for me?

I'm so confident in the value of this program that I offer a 100% satisfaction guarantee. If we do the work completing all the modules together, you implement the strategies we agree to making the adjustments we discuss, and you don't start attracting more paying customers, I will give you a refund.

Is this a group coaching program?

This isn't a coaching program of any kind. We’ll collaborate one-on-one combining my marketing and sales expertise with your in-depth knowledge of your business to create and implement a customized marketing strategy. The result? A practical, calendar-based plan you'll implement as we create it.

I'm already feeling overwhelmed by all the things I should be doing to market my business. Will you actually simplify things for me?

Yes! The goal is to simplify your marketing overwhelm. We’ll do that by figuring out and focussing on the strategies that will move the needle for your business. Together we’ll create an actionable plan tailored to your resources and goals giving you a clear path forward.

How much time will I need to dedicate to implementing the Blueprint?

The time commitment varies depending on your business’ needs but at a minimum, we would meet over 25 hours to build your strategy and plan. The specific actions we choose for your marketing calendar will determine how much time you’ll need to dedicate to marketing your business, but that will be based entirely on your availability. And, if you determine you’d rather hand off specific marketing tasks, that is also an option.

How often will we meet?

As regularly as your schedule allows while also giving you the time you need to implement the module we just completed. That might be weekly, bi-weekly, monthly, or some combination of those timeframes.

How quickly can I expect to see results from our work together?

The speed at which you see results depends entirely on you! It's a bit of a trial-and-error process so the faster you're willing to dive in, the more results we’ll have to measure, the more data to make adjustments, and the quicker you'll see progress. Your comfort with risk and willingness to experiment will play a big role. Some businesses will see wins right away, while others will take longer to gain traction.

I'm on a tight budget. Are there payment options available or ways to make this program more accessible to me?

Absolutely! You can purchase the entire Blueprint as a bundle and receive several bonuses, or you have the option of purchasing each module and the add on support modules individually paying as you go.

I've achieved a certain level of success, but I feel like my marketing efforts are disjointed. Will you help me create a cohesive strategy?

Of course! We'll work together to create a holistic marketing strategy beginning with clarifying your offer and unique value proposition, we’ll refine your target audience, craft compelling messaging, and create a tactical marketing plan complete with the most effective channels and tactics for reaching your audience. And, all of our efforts will be tied to metrics so that we are able to determine their effectiveness and make adjustments as needed.

I'm ready to scale my business, but I'm not sure how to approach marketing at this level. Will you provide me with the strategies and frameworks I need to grow effectively?

Yes! The Better Business Blueprint is designed to help businesses at all stages, including those ready to scale. We'll identify the most effective growth strategies for your specific business and create a plan to reach a wider audience and increase your revenue.

I have an internal marketing team or a team of external vendors, but I need help managing them and ensuring their work aligns with our strategy and my overall goals. Can you provide that guidance?

Yes! I can act as your fractional Chief Marketing Officer (CMO), providing strategic direction and oversight for your marketing team. This includes setting clear goals, establishing key performance indicators (KPIs,) and ensuring that all marketing efforts contribute to your overall business objectives.

What specific value do you offer that I can't find elsewhere?

I offer a unique blend of strategic guidance, personalized support, and actionable implementation. Unlike courses that focus solely on theory or leave you to figure things out on your own, I work closely with you to develop a strategy and enact a plan while providing ongoing support and feedback.

Do you offer any guarantees or assurances that this program will work for me?

I'm so confident in the value of this program that I offer a 100% satisfaction guarantee. If we do the work completing all the modules together, you implement the strategies we agree to making the adjustments we discuss, and you don't start attracting more paying customers, I will give you a refund.

ABOUT ME

Entrepreneurship Geek +

Sales & Marketing Strategist

The entrepreneurial bug bit me early—way back when I discovered I could buy a pack of bubblegum at the local drug store for 35 cents and sell each of the seven pieces to my friends for a dime.

My passion for entrepreneurship has been a constant both while I worked in the corporate world and when I was self-employed while studying for an MBA in marketing. But it wasn't until the pandemic, when volunteering as a SCORE mentor that I realized my true calling is helping fellow entrepreneurs feel more comfortable with marketing and sales.

My goal and my life's purpose is simple -- to help you build a sustainable business that supports the life you want for yourself, your family and your employees.

ABOUT ME

Entrepreneurship Geek + Sales & Marketing Strategist

The entrepreneurial bug bit me early—way back when I discovered I could buy a pack of bubblegum at the local drug store for 35 cents and sell each of the seven pieces to my friends for a dime.

My passion for entrepreneurship has been a constant both while I worked in the corporate world and when I was self-employed while studying for an MBA in marketing. But it wasn't until the pandemic, when volunteering as a SCORE mentor that I realized my true calling is helping fellow entrepreneurs feel more comfortable with marketing and sales.

My goal and my life's purpose is simple -- to help you build a sustainable business that supports the life you want for yourself, your family and your employees.

No Jargon. No Infinite To-Do List.

No "Shoulds." No Shame.

"Valerie helped me figure out exactly what I need to do and how to implement it."

- Hypnotherapist

"She helped me with my pitch and motivated me to get to work on my sales calls. She’s very inspiring!" - App Developer

" Valerie gave me very useful resources that helped me tremendously! I wish I had her on my team years ago." - Beauty Products Reseller

No Jargon. No Infinite To-Do List.